1.Rotainer Brand Name History
When CRS (previously Ammesa) was reviewing the container rotation market early 2009, senior management looked to 'coin a term' for a product name that would develop into a globally recognised brand and evolve into a valuable asset for the company for decades to come.
After months of review and debate the word 'Rotainer' was our choice as it simply describes in one word what we do, that is design and manufacture container rotation systems.
Market research clearly demonstrated that this one word would be easily embedded into the minds of many over time.
13 years on, the Rotainer® is now the most recognised brand in the global container rotaton industry, respected and envied by many, bar none.
2. First 360 Degree Container Tippler
CRS, Container Rotation Systems Pty Ltd (previously Ammesa) introduced the first 360 degree Container Rotator (tippler) to the Global Market in 2009?
Our first, highly reliable Rotainer® H.D, was delivered to D.P World Adelaide late 2010. `
It was the first ever container rotator (tippler) to rotate open top containers 360 degrees, by only the top twist locks without supporting the container side walls.
CRS achieved this by innovation and originality when other manufactures said it could not be done.
3. First Lid Lift System for Container Rotators
3. CRS (Ammesa) designed, developed and commissioned the first ever container lid lifting system for ISO container rotators in 2010.
This lengthy development process was undertaken in-conjunction with our clients.
Flinders Ports and Oz Minerals.
The apparartus is mounted to the top frame of our Rotainer® container rotation device (tippler).
It consists of a separate frame that lowers a specially designed lifting beam onto the container lid, unlocks any securing mechanism then lifts the lid out of the way of the rotating container, the reverse, returns the lids to the container.
CRS currently has 4 versions of lid lifting systems operating in various countries around the World, trade name Lidliftor™ with many other container rotator suppliers using similar apparatuses.
4. First On The Global Market with a Fully Certified Rotatable, Open Top Container.
In 2010 CRS (Ammesa) took a fresh look at the open top container industry and came up with the original concept of developing an open top container for rotation, either 180 or 360 degree rotation with lockable lids in 2010?
As the designer of the Rotainer® it was only a natural progression to value add our innovative container rotation system.
The CRS Rotorcon® is still the only ISO design container built from the ground up for rotation by only the top twist locks with a gross weight of 38 tonnes as standard.
Our Patented ingenuity in a 'one design container' is now the Worlds Leader in heavy duty, high duty cycle containers for 38.4 and 42 tonnes gross being BK2 and Dangerous Goods compliant.